India Growth Story

‘Among all regions of the world, the fastest growth in buildings energy consumption through 2010 will occur in India’

-EIA’s International Energy Outlook 2017


100% Electrification, 24x7 Electricity for all, 4 Times increase in generation by 2040

Rapid Urban Growth

100% Electrification, 24x7 Electricity for all, 4 Times increase in generation by 2040

High GDP Growth

Over 5% annual growth from 2015-2040, Amongst the world's highest

Increasing Disposable Income

Over 5% annual increase from 2015-2040, 2nd Highest in the world

Housing for All

20 million houses to be build by 2022, Growth in Construction - 1 Billion m2, commercial space demand by 2030, 2/3rd of buildings in 2030 yet to be built

Need for Affordable and Scalable Energy Efficiency Solutions

‘Energy Efficiency has the potential to unlock market worth $ 10 billion, avoid capacity addition of 19 GW, fuel savings of 23 million tons and greenhouse gas emissions reductions of 98.55 million tons per year’

-National Mission for Enhanced Energy Efficiency

Maitree Web Icon - logo black

Addressing the interlinked challenge of cooling and building energy efficiency

Component 1 – Energy Efficiency in Buildings

MAITREE buildings program supports large-scale building energy efficiency efforts in partnership with public and private agencies. Activities include energy efficient design for new buildings, retrofits of existing building, and energy efficient operations and management. The program will also support the uptake of building energy codes (ECBC) along with market-based, non-regulatory interventions. The program will also build technical and management capacity of partner organizations and their staff and contractors to continue implementing these projects in the future. This includes establishing a system of continuous measurement, evaluation, and learning for effective program delivery.

Component 2 – Sustainable Cooling

MAITREE will support cooling market transformation through enabling policy framework, integrated design approach, innovative technologies, and end-user engagement. The program will support design and implementation of super efficient air conditioners and aggregating markets for large-scale procurement. Proven technologies and designs for low energy cooling systems will be mainstreamed. Working in partnership with large public and private sector entities, MAITREE will develop strategies for procurement of energy efficient and green air conditioners.

Component 3 – Training, Consumer Engagement, & Outreach

MAITREE training efforts focus on integrated design for energy efficient buildings and cooling systems along with efficiency in operations and management. Intensive training programs, including both classroom learning as well as online training programs, will be developed for building sector professionals, facility managers, and owners. Technology exposure and real world experience will be facilitated through industry and program partners. MAITREE’s consumer engagement and outreach programs will reinforce the linkages between energy savings and user behavior.

Sustainable Market Transformation

Harnessing the power of Public-Private Partnerships for large-scale energy efficiency deployment

Market transformation is defined as the strategic process of intervening in a market to create lasting change in market behavior by removing identified barriers or exploiting opportunities to accelerate the adoption of all cost-effective energy efficiency as a matter of standard practice.

An integrated approach to include buildings, cooling, and consumer engagement to bring about a sustainable change.

MAITREE Program Benefits

‘Energy efficiency is the most cost effective energy resource that can display electricity generation from other sources’

Efficiency improvement in buildings is the most cost-effective, near-term option with multiple benefits, such as reducing adverse environmental and health impacts, enhancing energy security, and creating employment and economic opportunities. Reducing energy use in buildings will ensure long-term energy productivity with greater opportunity for growth and better standards of living.


Regional Relevance

Scalable and Replicable Approach

India is leading the energy efficiency market transformation in the south Asian region. The countries in the region are now experiencing the growth in building and air conditioning at the same pace. This is the most strategic time for interventions to set the orientation of policy, technology and skills for energy efficiency. MAITREE implementation approach is scalable and easy to adapt to other products and geographies. The model can easily expand to other economies using a similar approach with result-oriented sustainable development outcomes.

MAITREE partners are looking at developing energy efficiency business opportunities in other countries, further multiplying the impact of the program. EESL is collaborating with governments in Vietnam, Bangladesh, Nepal and Sri Lanka to start energy efficiency programs on a similar model. The super efficient air conditioners launched in India have a direct relevance in the region, and the industry is looking at a larger regional market for future expansion.

U.S. Green Building Council (USGBC) has identified India as the hub for the entire region including Middle East, South Asia and South East Asia. MAITREE is working closely in partnership with USGBC to develop a strategic approach scalable to other countries to establish a bigger regional green building market. In this context, the Indian Green Building Council (IGBC) is also committed to working closely with their counterpart green building associations in South Asia to promote net zero energy buildings in association with MAITREE.

Knowledge exchange and study tours across regions have more relevance climatically and in terms of construction practices and end-user lifestyle. MAITREE will support regional collaborations for more relevant learnings. The business models, lessons learned, and market experience will be shared with other countries in the region.

MAITREE Achievements

The Impact so far


Catalyzing partnerships & Creating demand for energy efficiency

USAID: Building Sector Legacy in India

Building energy efficiency has been a focus of successive USAID programs in India since the year 2000. In 2002, USAID efforts brought together the Confederation of Indian Industries (CII) and the US Green Building Council (USGBC) to form the Indian Green Building Council (IGBC). This catalyzed an era of energy efficient and green buildings in India. Starting from one building in 2002, today there are over 5,000 registered green buildings, with a total area of over 6 billion square feet, and a vibrant green building market.

India’s first policy driver for efficient construction, the Energy Conservation Building Code (ECBC 2007), as well as its next major update, ECBC 2017, were prepared as a part of USAID’s programs.  A comprehensive code implementation framework, from federal to local city levels, was developed and supported through USAID technical assistance. This included code compliance management at the city level, user manuals, tip-sheets, training programs, and professional accreditation exams. Energy conservation funds and energy efficiency finance mechanisms were developed to mobilize the investments required for energy efficiency.

While ECBC is a regulatory approach for minimum energy efficiency, USAID also supported the development of a market driven approach for super efficient buildings and Net Zero Energy Buildings (NZEB). A national NZEB vision and roadmap for India was drawn through extensive consultation with the building industry. Subsequently an NZEB Alliance and Knowledge Portal were launched to promote and support the scale-up. As an example, USAID support enabled the Indian Railways for developing a “Green and Net Zero” action plan for all future railway buildings. Another example is the new campus for Nalanda University, being developed as a net zero energy campus with USAID technical assistance. Nalanda is an international university, having linkages with several other universities in Asia Pacific, and is advocating the NZEB approach to these other institutions.

Recognizing the importance of energy use in air conditioning in buildings, USAID programs have also been focused on reducing energy use in air conditioning. The ECBC as well as the green building ratings mandate better building designs for reducing the demand for air conditioning while also specifying the energy efficiency levels for these systems. To take this agenda further, USAID supported the first ever air conditioning market research, out of which, a comprehensive market transformation strategy for India was developed. This led to the design of a super-efficient air conditioner program in partnership with EESL, India’s largest energy service company. This program resulted in procurement of 100,000 super efficient ACs, which were 30% more efficient than the best product in the market, at that time. This has spurred the industry to innovate in order to cater to this new market segment, with cheaper and more efficient ACs available to the consumers today.

USAID Journey

01 ECO


Establishment of Green Building Council



Energy Conservation Building Code (ECBC) 2007, ECBC Implementation strategy, Scheme for Building Energy Efficiency Finance, Design of State Energy Conservation Funds



ECBC Training Programs and capacity building, Energy Benchmarking and Building Labeling, Net Zero Energy Building (NZEB) Strategy, Roadmap for India



Energy Conservation Building Code 2017, ECBC Implementation support to states, ECBC professional accreditation program, NZEB Knowledge Portal and Alliance, NZEB action plan for Indian Railways, NZEB design and development support for Nalanda University Campus, Indian HVAC Market Research and Market Transformation Strategy



Market Integration and Transformation for Energy Efficiency (MAITREE) is a bilateral program between USAID and the Ministry of Power, Government of India, under the US government’s Asia EDGE initiative. Environmental Design Solutions (EDS) is the program implementing partner.


Bilateral Partners


Private Sector

International Agencies

Implementing Partner


Bilateral Partners

Ministry of Power



Bureau of Energy Efficiency (BEE)

Energy Efficiency Services Ltd. (EESL)

Indian Railways

Lucknow Development Authority (LDA)

Energy Efficiency & Renewable Energy Management Center, Government of Delhi

Private Sector


US Green Building Council (USGBC)

Indian Green Building Council (IGBC)

Indian Society of Heating Refrigeration and Airconditioning Engineers (ISHRAE)

International Agencies


World Bank

Global Green Growth Institute (GGGI)

Implementing Partner

Environmental Design Solutions [EDS]

Program Contacts

Apurva Chaturvedi –

Tanmay Tathagat –

DISCLAIMER:This website is made possible by the support of the American People through the United States Agency for International Development (USAID). The contents of this website are the sole responsibility of Environmental Design Solutions and do not necessarily reflect the views of USAID or the United States Government. This website was prepared under Cooperative Agreement No. AID-386-A-17-00001.