India Growth Story

‘Among all regions of the world, the fastest growth in buildings energy consumption through 2010 will occur in India’

-EIA’s International Energy Outlook 2017


100% Electrification, 24x7 Electricity for all, 4 Times increase in generation by 2040

Rapid Urban Growth

100% Electrification, 24x7 Electricity for all, 4 Times increase in generation by 2040

High GDP Growth

Over 5% annual growth from 2015-2040, Amongst the world's highest

Increasing Disposable Income

Over 5% annual increase from 2015-2040, 2nd Highest in the world

Housing for All

20 million houses to be build by 2022, Growth in Construction - 1 Billion m2, commercial space demand by 2030, 2/3rd of buildings in 2030 yet to be built

Need for Affordable and Scalable Energy Efficiency Solutions

‘Energy Efficiency has the potential to unlock market worth $ 10 billion, avoid capacity addition of 19 GW, fuel savings of 23 million tons and greenhouse gas emissions reductions of 98.55 million tons per year’

-National Mission for Enhanced Energy Efficiency


Addressing the interlinked challenge of cooling and building energy efficiency

Component 1 – Energy Efficiency in Buildings

MAITREE buildings program supports large-scale building energy efficiency efforts in partnership with public and private agencies. Activities include energy efficient design for new buildings, retrofits of existing building, and energy efficient operations and management. The program will also support the uptake of building energy codes (ECBC) along with market-based, non-regulatory interventions. The program will also build technical and management capacity of partner organizations and their staff and contractors to continue implementing these projects in the future. This includes establishing a system of continuous measurement, evaluation, and learning for effective program delivery.

Component 2 – Sustainable Cooling

MAITREE will support cooling market transformation through enabling policy framework, integrated design approach, innovative technologies, and end-user engagement. The program will support design and implementation of super efficient air conditioners and aggregating markets for large-scale procurement. Proven technologies and designs for low energy cooling systems will be mainstreamed. Working in partnership with large public and private sector entities, MAITREE will develop strategies for procurement of energy efficient and green air conditioners.

Component 3 – Training, Consumer Engagement, & Outreach

MAITREE training efforts focus on integrated design for energy efficient buildings and cooling systems along with efficiency in operations and management. Intensive training programs, including both classroom learning as well as online training programs, will be developed for building sector professionals, facility managers, and owners. Technology exposure and real world experience will be facilitated through industry and program partners. MAITREE’s consumer engagement and outreach programs will reinforce the linkages between energy savings and user behavior.

Sustainable Market Transformation

Harnessing the power of Public-Private Partnerships for large-scale energy efficiency deployment

Market transformation is defined as the strategic process of intervening in a market to create lasting change in market behavior by removing identified barriers or exploiting opportunities to accelerate the adoption of all cost-effective energy efficiency as a matter of standard practice.

An integrated approach to include buildings, cooling, and consumer engagement to bring about a sustainable change.

MAITREE Program Benefits

‘Energy efficiency is the most cost effective energy resource that can display electricity generation from other sources’

Efficiency improvement in buildings is the most cost-effective, near-term option with multiple benefits, such as reducing adverse environmental and health impacts, enhancing energy security, and creating employment and economic opportunities. Reducing energy use in buildings will ensure long-term energy productivity with greater opportunity for growth and better standards of living.


Regional Relevance

Scalable and Replicable Approach

India is leading the energy efficiency market transformation in the south Asian region. The countries in the region are now experiencing the growth in building and air conditioning at the same pace. This is the most strategic time for interventions to set the orientation of policy, technology and skills for energy efficiency. MAITREE implementation approach is scalable and easy to adapt to other products and geographies. The model can easily expand to other economies using a similar approach with result-oriented sustainable development outcomes.

MAITREE partners are looking at developing energy efficiency business opportunities in other countries, further multiplying the impact of the program. EESL is collaborating with governments in Vietnam, Bangladesh, Nepal and Sri Lanka to start energy efficiency programs on a similar model. The super efficient air conditioners launched in India have a direct relevance in the region, and the industry is looking at a larger regional market for future expansion.

U.S. Green Building Council (USGBC) has identified India as the hub for the entire region including Middle East, South Asia and South East Asia. MAITREE is working closely in partnership with USGBC to develop a strategic approach scalable to other countries to establish a bigger regional green building market. In this context, the Indian Green Building Council (IGBC) is also committed to working closely with their counterpart green building associations in South Asia to promote net zero energy buildings in association with MAITREE.

Knowledge exchange and study tours across regions have more relevance climatically and in terms of construction practices and end-user lifestyle. MAITREE will support regional collaborations for more relevant learnings. The business models, lessons learned, and market experience will be shared with other countries in the region.

MAITREE Achievements

The Impact so far


Catalyzing partnerships & Creating demand for energy efficiency